Madonna was right: we live in a material world, and the environment has been suffering because of it. Global warming, deforestation, drought, animal extinction – what the heck is going on? We at SUSI took a hard look at our ways, and knew we had to be the change we wanted to see in the planet. Being a vegan lifestyle brand means omitting animal-based materials from our collection. That means you’ll never see leather, wool, or fur in our collections. Pinky promise!
The tricky thing about animal hide is that even the most educated consumers aren’t totally aware that it comes from the same livestock raised on factory farms for meat, one of the leading causes of global warming and deforestation. These poor guys are raised in terrible conditions, and we feel they should never have to suffer under these inhumane practices in order for us to live a fulfilling and stylish life. It doesn’t have to be this way. In an effort to be as sustainable as possible, SUSI pursued every channel for a greener collection of footwear. We’re proud to use natural fibers in our shoes like cotton, hemp, and denim, and materials like recycled PU made from old plastic bottles. What’s old is new again! How cool is that?
SUSI is all about breaking stereotypes on vegan fashion. For decades shoppers have pictured vegan shoes as plain sandals, that it can’t be stylish or trendy. We’ve designed a collection of cute, versatile shoes with the intention of making it accessible so vegans and non-vegans alike could enjoy our footwear. Faux leather and suede is the real deal, and we believe you can achieve the same look without harming animals while repurposing existing materials.
If you made it this far into our journal, it’s because you DO care and are curious about how you can make a change. Here are some relevant stats to put our vegan, environmentalist chit-chat into perspective because it’s hard to fathom the severity until it personally affects us.
If you gave up showering for an entire year, you would still save less water than what’s required to make a single pound of beef. A whole year’s worth of showers takes about 5,200 gallons, but it takes 5,214 gallons to produce a single pound of beef. That’s like, not even enough food for a spaghetti and meatball dinner or enough cowhide to make a chic little coin purse.
Hundreds of millions of people around the world are currently suffering from hunger and malnutrition, and yet 70% of the grain grown in the United States is fed to livestock. All in all, more than 700 million tons of humangrade food goes into animal agriculture each year, which could instead be used to eradicate world hunger. Is this real life?
We have a legit energy crisis on our hands - oil prices are skyrocketing and the world is scrambling to find methods to power our homes and cars. The best way to conserve energy is by skipping out on meat and dairy. A Cornell study found that producing animal-based protein requires eight times more fossil-fuel energy than creating plantbased protein. Not ready to commit? Take it a vegan day at a time, and remember: every little bit helps.