In early April, Team SUSI packed up its first­-ever collection and headed northeast to Altadena, CA where we shot the Summer 2016 lookbook. The campaign, titled ‘Animal Farm,’ takes inspiration from the retro 1960s with classic, signature flavor, and borrows its name from one of our founder’s favorite novels. The debut collection is feminine, flirty, and versatile – quite unlike any collection other vegan footwear companies have done before. To make the lookbook truly special, we worked with an amazing team of stars to shoot the campaign.

As a vegan lifestyle brand, our objective behind the campaign was to communicate the modernity of the collection while highlighting the accessibility of cruelty­-free fashion. Including baby animals in the shoot was such an obvious decision for us to not-­so­-subtly promote animal rights; they stole the show! They were naturals in front of the camera, and were the perfect dose of adorable we were looking for in the lookbook.

Go behind the scenes with our exclusive images below!

Photographer: Zoey Grossman
Model: Juju Ivanyuk
Art Director: Sarah Lee
Stylist: Jessica Zannoti
Hair: Luke Chamberlain
Makeup: Samuel Paul
Nails: Steph Stone
BTS Photos: Henry Kim